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SCAD STARUP BRANDING LEAD
SCAD StartUp is an annual, week-long design sprint hosted by
in collaboration with
What Did I Do?
Working alongside a team of directors, developers, and other visual designers, I was in charge of creating branding materials for the design sprint.
My Co-Lead and I designed the sponsorship documents, social media posts, business one-pagers, etc...
2020 - 2021
4 months out from the beginning of StartUp, me and my Co-Lead began cultivating and creating a cohesive branding language that the competition would follow throughout it's lifespan. We wanted to create something trendy however flexible enough to provide diversity among our designs.
Our first large project was the StartUp website. Each year a website is designed and developed by the StartUp team and it holds registration, vital StartUp information, contact info, and much more.
The StartUp 2021 website is currently live
and you can go and check it out in real time!
Check Out the website
Due to the pandemic, Social media became our most crucial asset in student recruitment. I would primarily use Figma to create instagram, Linkedin, and facebook post for multiple accounts. I was focused on generating excitement and relaying accurate information about the conference to the users.
Fun Linkedin Badges!