Back to projects

SCAD STARUP BRANDING LEAD

SCAD StartUp is an annual, week-long design sprint hosted by FLUX in collaboration with SCADpro.

Year

What Did I Do?

Working alongside a team of directors, developers, and other visual designers, I was in charge of creating branding materials for the design sprint.

My Co-Lead and I designed the                         sponsorship documents, social media posts, business one-pagers, etc... 

StartUp Website

2020 - 2021

Role

Branding Lead

Collaborators

Henry Tran

Andrew Goodridge

Eric Flatt

Varun khatri

Process

4 months out from the beginning of StartUp, me and my Co-Lead began cultivating and creating a cohesive branding language that the competition would follow throughout it's lifespan. We wanted to create something trendy however flexible enough to provide diversity among our designs. 

Website

Our first large project was the StartUp website. Each year a website is designed and developed by the StartUp team and it holds registration, vital StartUp information, contact info, and much more. 

Social Media

Due to the pandemic, Social media became our most crucial asset in student recruitment. I would primarily use Figma to create instagram, Linkedin, and facebook post for multiple accounts. I was focused on generating excitement and relaying accurate information about the conference to the users. 

Instagram Stories

Instagram Post

Fun Linkedin Badges!